The collective vision for New Brighton is that it builds upon its strengths to become a year round premier destination, attracting increased day trippers and overnight stays and increasing employment, whilst supporting and responding to the needs of the local community.
The people of New Brighton are also realistic in recognising the visitor economy as the vehicle for incremental and sustainable economic growth. This resurgence of the resort over the last few years on the back of major investment is proof of the inherent appeal that New Brighton has for visitors.
Our community in New Brighton is rightly concerned about issues of parking, noise, pollution, litter and anti-social behaviour that might occur as a result of increased visitor numbers. The plan aims to mitigate these issues where possible and does not intend to support any projects which would have a negative or detrimental impact on the quality of life for residents. This plan is also underpinned by existing strong partnership working across the area including businesses, community organisations and Wirral Council to co-ordinate day-to-day activity to tackle and minimise quality of life issues.
Encouraging economic growth in New Brighton by improving the visitor economy must benefit the residents of New Brighton and make it a more attractive place to live and in doing so, the aims of this plan reflect those of the Wirral Plan for 2020. In broad terms, this plan aims to:
- attract more year-round visitors to New Brighton (not just on busy summer and other school holidays);
- increase the number of staying visitors and/or encourage people to extend from a day visit to an overnight stay;
- bring new jobs and training opportunities to New Brighton;
- encourage new businesses to open in New Brighton;
- encourage existing businesses to invest and expand;
- improve the quality of the public realm and streetscape in New Brighton;
- increase access (for local residents) to high quality cultural, arts, leisure, sporting and entertainment activities and events; and
- build upon the strong sense of community.
Download and read the full economic plan here.